The Story Behind Together in Travel

Uniting the foremost voices in the Travel & Tourism sector to speak ...

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The World Travel & Tourism Council – The Global Authority on Travel ...

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Introducing Together in Travel: A New Era for SMEs in Travel & Tourism

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Empowering the Travel & Tourism sector to achieve sustainable growth...

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Advocating for the economic and social contributions of Travel & To

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ABOUT US

“SMEs form the backbone of the sector and their role in driving growth and innovation is undeniable.” - Julia Simpson, WTTC President & CEO

Ambition: To be the voice of the Travel & Tourism private sector

Together in Travel is specifically aimed at small and medium enterprises (SMEs) which make up around 80% of the global travel community and aims to provide tools and content to both accelerate their business growth and ensure their voices are heard globally.

This dynamic and free-to-subscribe community focusses on empowering SME businesses by facilitating meaningful connections, providing valuable insights, and offering tailored learning programs to help them thrive in a competitive market. Premium subscription options to be launched in later phases.

LATEST INSIGHTS

How does climate resilience support sustainability in tourism

The tourism industry is one of the sectors most vulnerable to climate change, facing numerous risks ranging

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How destinations are addressing resilience priorities

In an ever-changing global environment, the ability of travel destinations to withstand and recover from various

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Elevate your travel business: Social media tips for SMEs

In today’s digital age, social media marketing has become an indispensable tool for businesses of all sizes,

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Green gateways: Travellers seek sustainable options

Post-pandemic, there has been a significant shift in consumer behaviour, especially in the travel industry.

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Climate crisis: Where do we go from here?

Travellers are increasingly exploring untouched places, spreading awareness, and showing the world in a new

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How SMEs can leverage big data for business growth

The Small and Medium Enterprises (SMEs) in the Travel and Tourism sector face a complex landscape of

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The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism. WTTC promotes sustainable growth for the Travel & Tourism sector, collaborating with governments and international institutions to create jobs, drive exports, and generate prosperity. Council Members are the Chairs, Presidents, and Chief Executives of the world’s leading private-sector Travel & Tourism businesses.

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Discover all of WTTC’s reports which provide critical insights and evidence to empower the public and private sectors, and help shape policies and investments that bolster Travel & Tourism. Explore full reports (free for WTTC members and purchasable for non-members) or discover valuable insights in our library of freely available economic factsheets.

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A globally recognised and coordinated set of sustainability indicators that all hotels should implement as a minimum. Developed by the industry for the industry, they represent the 12 actions that are fundamental to hotel sustainability. WTTC is calling on destinations and accommodation stakeholders around the world to implement the criteria and raise the bar of sustainability in the sector.

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