Pay what you feel: The disruptive pricing model changing how tourists value experiences
In an industry long dominated by fixed fees, tiered packages, and ‘early bird’ discounts, a growing number of bold small and medium enterprises (SMEs) are flipping the pricing playbook on its head. Welcome to the world of ‘pay what you feel,’ a disruptive, trust-fuelled pricing model that is turning casual tourists into brand ambassadors and curious travellers into lifelong fans.
From city walks through narrow alleys soaked in history to mouthwatering food trails and immersive cultural workshops, SMEs are rewriting the rules of value. By letting travellers decide the price they want to pay, they are sparking a revolution in tourism innovation by SMEs.
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In an industry long dominated by fixed fees, tiered packages, and ‘early bird’ discounts, a growing number of bold small and medium enterprises (SMEs) are flipping the pricing playbook on its head. Welcome to the world of ‘pay what you feel,’ a disruptive, trust-fuelled pricing model that is turning casual tourists into brand ambassadors and curious travellers into lifelong fans.
From city walks through narrow alleys soaked in history to mouthwatering food trails and immersive cultural workshops, SMEs are rewriting the rules of value. By letting travellers decide the price they want to pay, they are sparking a revolution in tourism innovation by SMEs.
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