The Story Behind Together in Travel

Introducing Together in Travel: A New Era for SMEs in Travel & Tourism

October 31, 2024

The World Travel & Tourism Council (WTTC) is the global authority on the economic and social contribution of Travel & Tourism. We work to promote the sustainable growth of the Travel & Tourism sector by collaborating with leading organisations, governments, and international institutions to promote job creation and foster prosperity.

WTTC conducts influential research on the economic, social, and environmental impacts of global Travel & Tourism. This research guides top organisations and international governing bodies on the major challenges facing our sector and how to address them to grow sustainably.

Small and medium-sized enterprises (SMEs) represent a significant percentage of the Travel & Tourism sector. From independent tour operators to boutique hotels, SMEs play a crucial role in driving the future of the industry.

What is Together in Travel?

WTTC is committed to providing SMEs in the Travel & Tourism sector with the essential resources to grow sustainably and contribute positively to the global Travel & Tourism sector.

Together in Travel is WTTC’s new platform exclusively for SMEs. Serving as a knowledge hub, it's home to engaging articles and informative video content to educate SMEs on major challenges and opportunities. This includes invaluable advice on implementing sustainable practices and leveraging digital tools for scaling up.

Together in Travel offers SMEs new opportunities, from gaining insights into the sector to becoming part of a network of Travel & Tourism businesses and forming impactful connections

Meet Our Founding Partners

Virtuoso: Virtuoso is the leading global network of Travel agencies specialising in luxury and experiential travel, with more than 20,000 advisors. They partner with over 2,200 of the world’s best companies from hotels to tour operators, and more.  

FINN Partners: PR and marketing powerhouse, FINN Partners facilitate meaningful connections between brands and the media through leveraging a worldwide network of media relationships and industry contacts.

Accor: Leading accommodation provider, Accor operate 5,700 hotels with 840,000 rooms in over 110 countries around the world. Their visionary approach reaches far beyond the traditional hotel model, reimagining and continuously transforming hospitality.

Abercrombie & Kent Group: A&K Travel Group is a global lifestyle and travel company that sets the standard for refined and personalised travel experiences, encompassing internationally recognised brands including Abercrombie & Kent, Crystal, and Cox & Kings.

Diriyah Company: Representing the heart of Saudi Arabia, Diriyah Company is a culture-led giga-project, delivering one of the world’s premier cultural destinations, centred around the ancient At-Turaif District.

MSC Cruise: Setting sail for over 300 years, MSC Cruises is the world’s third-largest cruise brand. Employing over 30,000 staff globally, MSC Cruises is the fastest-growing global cruise brand with a strong presence in the Caribbean, North America and the Far East markets.

VFS Global: As the world’s leading outsourcing and technology service specialist, VFS Global embraces technological innovation to support governments and diplomatic missions worldwide. Operating 3442 Application Centres in 153 countries, VFS Global has efficiently processed more than 292 million applications since 2001.

Sign up for free to take charge of your success in the Travel & Tourism sector with Together in Travel!

FOUNDING PARTNERS