WTTC to support small business growth with latest initiative

The World Travel & Tourism Council (WTTC) has launched its new initiative, Together in Travel, aimed at transforming the operations and success of small to medium enterprises (SMEs) within the global travel industry.

Andrea Grisdale, founder and CEO of IC Bellagio, has been appointed as vice chair, alongside thirteen founding partners including Abercrombie & Kent Group, Accor, Diriyah Gate, Finn Partners, Hilton, Intrepid, Microsoft, MSC Cruises, Omran, Red Carnation Hotels, Trip.com Group, VFS Global, and Virtuoso.

Together in Travel offers SMEs essential resources to support their growth, including access to global markets and investment opportunities, specialised training programmes, digital transformation tools, and sustainable business practice frameworks.

With over 25 years of experience in creating bespoke travel experiences, Grisdale will lead the initiative’s mission to promote inclusivity, resilience, and sustainability within the sector.

Julia Simpson, WTTC president and CEO, said: “Small businesses are the backbone of travel and tourism and Together in Travel represents an unprecedented collaboration that will equip SMEs with essential tools for success in our evolving global landscape.”

“This programme is a powerful opportunity to empower small and medium enterprises within the travel sector, providing them with the tools, resources, and support they need to thrive in an ever-evolving industry. By fostering inclusivity, resilience, and sustainability, we can help these businesses not only navigate today’s challenges but also shape a more dynamic and sustainable future for global travel. Together, we are setting the stage for long-term growth and positive transformation across the entire travel ecosystem,” noted Grisdale.

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