Press Release

WTTC gives details for new SME support programme

October 7, 2025

The World Travel & Tourism Council (WTTC) announced the Vice Chair and founding partners of its new initiative, "Together in Travel", The program aims to transform how small to medium enterprises (SMEs) operate and succeed within the global travel industry.

Climate resilience directly contributes to the stability of tourism destinations. By implementing measures to mitigate and adapt to climate change, destinations can protect their natural resources, which are often the primary attractions for tourists. For instance, destinations like Puerto Rico and the Philippines have developed sophisticated resilience strategies that include climate risk assessments, biodiversity conservation plans, and hazard mapping.1,2 These measures help preserve beaches, forests, and other natural assets that are crucial for tourism.

The World Travel & Tourism Council (WTTC) announced the Vice Chair and founding partners of its new initiative, "Together in Travel", The program aims to transform how small to medium enterprises (SMEs) operate and succeed within the global travel industry.

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