Economics of Travel

Urgency to move towards Net Zero emissions

August 27, 2025

The fight against climate change has reached a critical juncture. Despite global efforts, the world remains off-track to meet key climate targets by 2030. Greenhouse gas (GHG) emissions continue to rise, extreme weather events are becoming more frequent, and vulnerable ecosystems are under unprecedented strain. Scientists warn that without urgent action, the window to limit global warming to 1.5°C, which is the threshold to prevent the most catastrophic impacts, may soon close. Achieving net zero emissions is an imperative for governments, businesses, and individuals alike.

Climate resilience directly contributes to the stability of tourism destinations. By implementing measures to mitigate and adapt to climate change, destinations can protect their natural resources, which are often the primary attractions for tourists. For instance, destinations like Puerto Rico and the Philippines have developed sophisticated resilience strategies that include climate risk assessments, biodiversity conservation plans, and hazard mapping.1,2 These measures help preserve beaches, forests, and other natural assets that are crucial for tourism.

The fight against climate change has reached a critical juncture. Despite global efforts, the world remains off-track to meet key climate targets by 2030. Greenhouse gas (GHG) emissions continue to rise, extreme weather events are becoming more frequent, and vulnerable ecosystems are under unprecedented strain. Scientists warn that without urgent action, the window to limit global warming to 1.5°C, which is the threshold to prevent the most catastrophic impacts, may soon close. Achieving net zero emissions is an imperative for governments, businesses, and individuals alike.

Among other sectors, Travel & Tourism faces the challenge of both being heavily affected by climate change and a significant emitter of GHG. Contributing to 9.1% of global GDP, the Travel & Tourism sector is estimated to support 348 million jobs worldwide in 2024. In fact, tourism is the major source of economy for many countries.  

Rapid decarbonisation is critical to reach Net Zero by 2050. Organisations, including small and medium enterprises (SMEs) are central to this effort, as their investments can drive positive change. This report focuses on private sector leaders, with special emphasis on selected industries, namely accommodations, tour operators, aviation, cruise, and travel agencies – both online (OTAs), and traditional (TAs).

Why sustainability is key

A recent study found that about 83% of global travellers have confirmed that sustainability is important to them, while 75% have expressed the willingness to travel sustainably in the next 12 months. 55% said that they are willing to pay a premium for more sustainable travel options. From 2019 through to April 2024, 246 million travellers chose low-emission flights on Skyscanner showing  there is an increasing demand for sustainability.  

The private sector has a crucial role to play as the largest source of potential investment for green transitions. Therefore, they have the responsibility to proactively participate in driving the decarbonisation of the entire Travel & Tourism sector. Through policy discussions, cross-disciplinary and global collaboration, and targeted education, they play an even greater role as enablers.

Adopting sustainable practices can enhance business performance by lowering energy consumption and costs, improving fuel efficiency, reducing waste, boosting risk preparedness, and driving brand awareness and revenue growth. These benefits can, in turn, strengthen a company's competitive edge and make it more appealing to consumers, employees, and investors.

Efforts to decarbonise

In the recent years, efforts have ramped, changing focus from carbon neutrality towards a true Net Zero future. This means bringing GHG emissions down to zero or balancing any remaining emissions by removing them from the atmosphere. As of 2023, among 90 countries, including top emitters like China, the United States, and India, have set Net Zero targets. In the private sector, around 26% of organisations have given commitments to decarbonise, which is in line with Net Zero.  

9,000 companies, 50 regions and 1,100 cities across 146 countries have become a part of the UNFCCC-backed Race to Zero Campaign. The Race to Zero SME Climate Hub also has over 6,800 members who have pledged to halve emissions by 2030 while over 2,700 companies have joined the Science Based Targets initiative (SBTi).

Achieving Net Zero is more than a goal; it is a necessity for the survival of our planet and future generations. Every step we take today from adopting renewable energy, innovating sustainable technologies, or simply changing our consumption habits brings us closer to a greener, more resilient world. Together, we hold the power to turn ambition into action and action into lasting change.  

3 THINGS SMEs CAN DO TO ACHIEVE NET ZERO:

      1. Enhance energy efficiency
      • Energy audits: Conduct comprehensive energy audits to identify areas where energy consumption can be reduced. This includes optimising heating, cooling, lighting, and machinery operations.
      • Upgrade equipment: Replace outdated, energy-intensive equipment with energy-efficient alternatives. Invest in LED lighting, high-efficiency HVAC systems, and energy star-rated appliances.
      • Renewable energy sources: Transition to renewable energy by installing solar panels, wind turbines, or subscribing to green energy providers. Where on-site renewable generation isn’t feasible, consider purchasing renewable energy certificates (RECs) to offset electricity usage.
      2. Optimise supply chain and sustainable sourcing
      • Evaluate suppliers: Assess the carbon footprint of your suppliers and prioritise partnerships with those committed to sustainable practices. Encourage suppliers to adopt greener methods and provide incentives for reducing their emissions.
      • Local sourcing: Reduce transportation-related emissions by sourcing materials and products locally when possible. This not only lowers the carbon footprint but can also enhance supply chain resilience.
      • Sustainable materials: Choose materials that have a lower environmental impact, such as recycled or biodegradable options. Implement circular economy principles by designing products for reuse, recycling, or minimal waste.
      3. Implement carbon management and offsetting strategies
      • Carbon footprint measurement: Accurately measure your company's carbon footprint using standardised methodologies. This provides a clear baseline and helps in tracking progress towards net-zero goals.
      • Reduction initiatives: Develop and implement strategies to reduce emissions across all areas of the business, including transportation, waste management, and product lifecycle. Carbon offsetting: For emissions that cannot be eliminated, invest in carbon offset
      • projects such as reforestation, renewable energy projects, or carbon capture technologies. Partner with reputable offset providers to ensure the credibility and effectiveness of the offsets.

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