SME Toolbox

Green tourism: These cities are paving the way for eco-tourism

November 28, 2024

Tourism has long been a significant driver of economic growth and development globally. However, the surge in tourist numbers has often led to environmental degradation, overcrowding, and socio-cultural disruption. The need for sustainable tourism growth has never been more critical. Cities worldwide are adopting strategies and policies to ensure that tourism contributes positively to the environment, economy, and local communities.

Sustainable tourism aims to minimise the negative impacts of tourism while maximising its benefits for local communities, the environment, and the economy. The COVID-19 pandemic has underscored the importance of resilience and sustainability in the tourism sector. Cities now face the challenge of balancing the benefits of tourism with the need to protect their natural and cultural resources.

Climate resilience directly contributes to the stability of tourism destinations. By implementing measures to mitigate and adapt to climate change, destinations can protect their natural resources, which are often the primary attractions for tourists. For instance, destinations like Puerto Rico and the Philippines have developed sophisticated resilience strategies that include climate risk assessments, biodiversity conservation plans, and hazard mapping.1,2 These measures help preserve beaches, forests, and other natural assets that are crucial for tourism.

Tourism has long been a significant driver of economic growth and development globally. However, the surge in tourist numbers has often led to environmental degradation, overcrowding, and socio-cultural disruption. The need for sustainable tourism growth has never been more critical. Cities worldwide are adopting strategies and policies to ensure that tourism contributes positively to the environment, economy, and local communities.

Sustainable tourism aims to minimise the negative impacts of tourism while maximising its benefits for local communities, the environment, and the economy. The COVID-19 pandemic has underscored the importance of resilience and sustainability in the tourism sector. Cities now face the challenge of balancing the benefits of tourism with the need to protect their natural and cultural resources.

HOW SMES CAN DRIVE SUSTAINABLE TOURISM

  • Adopt eco-friendly practices: Implement waste reduction, energy conservation, and local sourcing strategies. For example, small hotels and restaurants can use recycling programmes, renewable energy, and organic, locally sourced food.
  • Promote sustainable products and services: Attract environmentally conscious travelers by offering products and services that prioritise sustainability, which also supports the local economy.
  • Collaborate with local communities: Work with local communities to create authentic cultural experiences, ensuring tourism benefits are equitably distributed and enhancing the visitor experience.
  • Engage in responsible tourism practices: Build a sustainable tourism ecosystem by following responsible practices that support both environmental conservation and community well-being.
  • Learn from successful cities: Draw inspiration from cities like Vancouver, Copenhagen, and Abu Dhabi, which have successfully integrated sustainability into their tourism strategies, demonstrating that tourism can foster environmental preservation, economic growth, and social well-being.

Environmental readiness

Environmental readiness involves integrating sustainability into tourism and city planning. Cities are focusing on preserving natural assets, improving air and water quality, and promoting green transportation. Vancouver is a leading example of this approach. As part of its "Greenest City" initiative, Vancouver has developed extensive green spaces, improved its recycling rates, and reduced water usage. The city's Tourism Master Plan, developed in collaboration with industry leaders and environmental bodies, ensures that tourism development aligns with broader sustainability goals. More than 50% of trips in Vancouver are taken by foot, bike, or transit, significantly reducing the environmental footprint of tourism.

Copenhagen has also made remarkable strides in sustainability, investing $300 million to promote cycling over car use. Dubbed the "City of Cyclists," Copenhagen sees nearly half of all trips to work and education made by bike. This shift has not only reduced pollution but also enhanced the city's appeal as a tourist destination. Copenhagen's free bike system, used extensively by tourists, further integrates tourism with the city's sustainability goals.

Urban readiness

Urban readiness is crucial for accommodating sustainable tourism growth. It involves investing in physical and digital infrastructure, healthcare, and workforce preparedness. Abu Dhabi exemplifies urban readiness with its robust investment in air and ground transportation. The city's efficient road network, supported by smart transportation systems, facilitates the movement of both residents and visitors. Initiatives like the Visit Abu Dhabi Shuttle Bus service connect tourists to major attractions, enhancing the visitor experience while reducing congestion.

New York City prioritises accessibility, ensuring that its theaters, museums, and sports facilities are inclusive for visitors with disabilities. The city has implemented various programmes to enhance the accessibility and overall experience for all tourists, including those with physical and developmental disabilities.

Intersection of tourism and sustainability

The intersection of tourism and sustainability requires a holistic approach, considering environmental, social, and economic factors. Success stories from Vancouver, Copenhagen, and Abu Dhabi highlight the effectiveness of integrating sustainable practices into tourism strategies.

  • Vancouver: The city’s focus on sustainability extends beyond tourism to encompass broader city planning. Vancouver’s efforts to improve air quality, increase green spaces, and promote green transportation have made it a model for sustainable urban development. The city's Sustainable Destination Manager works with tourism businesses to develop eco-friendly solutions, ensuring that tourism growth aligns with sustainability goals.
  • Copenhagen: The transformation of Copenhagen into the "City of Cyclists" demonstrates the city's commitment to sustainability. Investments in cycling infrastructure have reduced reliance on cars, decreased pollution, and enhanced the city's attractiveness as a tourist destination. Copenhagen’s approach to tourism highlights the importance of integrating sustainable transportation options to create a more livable and visitor-friendly city.
  • Abu Dhabi: By focusing on urban readiness, Abu Dhabi has successfully managed to enhance the quality of life for residents and the visitor experience. Abu Dhabi's approach underscores the importance of planning and investment in creating sustainable tourism destinations.

FOUNDING PARTNERS

Abercrombie & Kent
Accor Hotels
Diriyah Gate Development authority
Finn Partners
Intrepid
Microsoft
MSC
Omran
The Red Carnation Hotel Collection
Trip.com
VFS Global
Virtuoso